Here are some tips that you can use to create a great PR strategy for promotions of your blog or any other small business for that matter.
When you hear the term “PR” or “Public Relations”, probably the first thing that comes to your mind is “Publicity stunt” or way to grab eye-balls in the most outrageous manner. Well, I won’t blame you. That is how PR was perceived in the old days and even now.
Gone are the days when PR was strictly “awareness”, “free samples” & “surveys”. It is now more about community participation that includes consumers and media as well, public speaking, and over all development of a good professional citizenship.
And, No! Do not presume that PR is expensive and is for businesses that has enormous budget. You would be surprised to know that even small businesses can create an effective PR strategy for themselves, without breaking a bank.
Here is how.
Have a Definitive Goal
Before you hire a PR agency or brief them about your agenda, it is very clear that you, yourself should know what is that you want from a campaign?
Define those objectives very clearly. Random phrases or unclear communication would mean lots of time, energy and money wasted. You would not want it, right?
Brain storm a few ideas, discuss it with relevant people in your company and do not shy away from the fact that you “are” looking to increase your sales and profits. Once your goal is identified, communicate it to the agency without mincing words.
Draft a Budget
Even though I mentioned a little while ago that PR is not as expensive as it is presumed to be, but it still comes with a price tag.
There are no free lunches after all. Unless, you have an in-house person doing PR for you or you have yourself don the cap of one, you would have to add this cost to your company.
So, it is very important that you decide a particular budget, something that is within limits and stick to it no matter what. It would also be very helpful if this budget is conversed to the concerned PR agency as it will help them to frame a strategy within available means.
Choose the Medium Carefully
With so many publicity platforms available in recent times, I wonder if PR agency still think old school. The Internet is bursting with people and there is Internet everywhere, from homes to hands, everything is a click away.
And, when you compare power of the Internet with the traditional means of publicity, you would know that the Internet is not only cost effective but it also has an enormous reach.
FaceBook, YouTube, Twitter etc., are the new hangout places and a tastefully done PR campaign would expose your product to a huge demography of crowd, ultimately meeting your goal of better visibility.
Keep Plan B Ready
Possibility of a campaign going viral is equal to the chance of it going kaput. As a business person, you would have to keep both these possibilities in mind and have a plan B handy.
Dissection of Plan A would help you repeating your mistakes. Make notes, take feedback and get on with your next strategy. You hardly have any time to sit and brood, the world is dynamic and the competition is tough. As they say, “Don’t take your failures to heart and success to head”.
Plan A or Plan B, no matter which plan you follow, if you are not consistent with it you probably won’t be able to get enough mileage out of it. Remember, “Out of sight is out of mind”?
That’s precisely how this world of publicity works. Make sure your PR campaign is not sporadic because that would not help you garner some good attention.
Even if you are on a tight budget, choose mediums of publicity that would help you run your campaign for a long time without making hole in your pocket. You could also use various mediums in combination or loop and publicize on them to get maximum benefit in a small time.
These are a few simple yet effective tips to create an effective PR strategy for small businesses. Follow them for your business or blog promotion and see your campaign minting money in no time.