As an Entrepreneur or an employee, we are always looking out for new marketing strategies to lure our customers and get that competitive edge over our peers. Yes, business is all about profits.
It’s the main reason it was initiated and it still exists.
If you are in touch with today’s generation you would surely know the importance of the internet and its related marketing tools. This is possibly the singular way to reach a large number of audiences with minimal possible efforts and time.
Article marketing is an art of introducing your products/services to the knowledge starved audience online and in turn giving your business the required exposure.
The reason it has come up in a big way is that it is very search engine friendly and cost effective way to advertise.
For example you own a bakery and would want people to know about it without being too pushy about it. You could write a few articles regarding your profession or any interesting recipe and get it published in any popular article directory with a link that would bring audiences to your original website, in case they are impressed with the content you have published.
Article Marketing can Help you Gather Some Audience
Articles and especially keyword related articles rank very high in online searches. Search engines like Google love fresh content and give it top priority.
So, if you are a business person you know exactly know how to bring keep the old clients’ hooked and get the new ones to your websites. If your content in an article is original and relevant, you would definitely acquire a fan base that would look forward for your articles and share it on various mediums.
Article Marketing Helps you Position your Brand and thus Build your Credibility
Once you are a regular at article publishing, slowly but surely you would build your credibility amongst your viewers.
And once you have done that any product or service you recommend will be well received. This would positively affect your own product/service. Branding is very important when it comes to sales, people tend to blindly follow trends or a buy product if they believe it is endorsed by someone they can rely on.
Article Marketing is your Cost-Effective Advertising Tool
Article writing is a very cost effective way of advertising. You need not be Shakespeare, till the time you know what you are writing and the words are simple and effective.
If you are not very good with words you could outsource this job to someone at a nominal fee and you are good to go. Remember to create content that focuses on the services you intend to promote and try to remain as unbiased as possible.
Unlike other marketing tools, the impact of this advertising tool is measurable and you would be able to gauge the effect within short span of time. The increased number of potential customer queries or comments on your article would mean that your services would get famous in no time.