To say that social media in today’s world is huge, is just stating the obvious. Whether you are an Internet marketer or an end-consumer, you surely understand the importance of social platforms like Facebook, Twitter, Google+ etc.
And, promoting your business is something you can’t do without social media, because of its sheer reach and varied demography.
How to Use Hastags for Blog or Business Promotions
Of various mediums that we know, Twitter, and particularly its component “#” or hashtag has found fancy of many. What began as a way of campaigning or branding, has become nation’s new obsession.
But what we are interested in knowing is whether this hashtag can be used to promote ones business and if yes, in what capacity.
1. Trending hashtags
Hopefully this won’t really need an introduction if you are a Twitter fanatic, you already know, “What is trending” has replaced the “what is popular now a days” phrase successfully.
These trends are dynamic in nature and you can be benefited from it if you see anything related to your business “trending” in top 10. Twitter, Google + and now Facebook has also this element of their website, which helps the consumers and marketers to understand what is the “talk of the town”.
As a marketer, your job is to keep a keen eye on these trends and either build your campaign around it or if you find anything related to your business trending, you could make meaningful contributions, so that you are able to reach hundreds or even millions of people in a matter of few secs. Remember to not to spam and write anything unethical or over the top material to seek attention.
2. Content hashtags
If you are looking to improve search engine ranking of your posts, content hashtags can help you. Generally speaking, they aren’t the hashtags that are popular, but are common hashtags that are related to your content.
Content hashtags could be divided into a few categories, namely: event hashtags, product hashtags or lifestyle hashtags. All of these may not be confined to a brand, for example.
If you are into the business of home made chocolates, #darkchocolates along with some pretty pictures of those chocolates could help your business comparatively faster.
3. Brand & Campaign hashtags
While the content hashtags are not brand specific, these ones strictly belong to your brand and are used to promote your product or services. You could have a hashtag that exclusively endorses your product and relates to it. You can also involve people to represent that hashtags to strengthen your brand campaign.
The more people you involve, the greater would be the reach. For understanding sake, you could also strictly related Brand hashtags to your company’s tag line while the campaign ones come up with various promotional campaigns throughout the year.
To further that home made chocolate’s example, you could make #home-made-chocolates-discounted-prices as your private hashtag in the festive season. Who can forget the famous #letsdolunch by Dominos, it created quite a stir, isn’t it?
Again, the campaign hashtags can be used to promote the product in one way or another. All you need to research is which campaigns are popular in current times and weave one that suits your business.
Just make sure that while you make your campaign hashtag, it is not difficult to remember and not too long. You could include customer involvement by making sure that they include the hashtag at the end of the contest to participate.
These are a few methods that can be used to promote a business using hashtags, make sure that you aren’t spamming or bombarding your customers with an overdose of hashtags.
If your hashtag is crisp, funny and to the point, it would definitely serve the purpose i.e. Promote your product effectively.