God once asked an Internet Marketer to ask for three wishes, that would be granted instantly. The internet marketer thought for a while and asked 1. Traffic, 2. Traffic, 3. Traffic.
Hilarious, isn’t it?
Let us make peace with the fact – traffic and its following conversions is all we Internet marketers dream about every day. And this search of ours, prompt us to look for new avenues every passing day.
In this article we would learn that how a blog can be used effectively to market a website. The website could belong to you and anyone you wish to promote. You could do that while you maintain your blogs, seems easy-peasy isn’t it?
1. Blog About Your Niche and Products
The first and the obvious way to have the world talking about your website is through your blog. Google and other search engines are a sucker for fresh content and a regular update to your blog about the product and services you intend to sell, would bring crawlers to your blog.
You could also blog about issues that your product/service can solve to make it more interesting. Say, your product is “weight loss pills”, you could blog about weight loss techniques, foods, exercises and eventually add your own product in the bottom line.
2. Carefully Place Links to Your Website
All of your blogs can’t be about your product alone, right? You would need to feed the curiosity of your followers, but at the same time promote your website left, right and center. A way to achieve that is carefully placing links to your website within your blogs.
Because, you would be talking about your niche and other things related your product, it shouldn’t be really difficult to do that. Place them strategically, almost like you are making a passing reference or even better helping the readers in the most obvious way.
3. Promote While you Network
As a blogger, you would be required to make connections with fellow bloggers, commenting on and appreciating their work time to time.
You could find bloggers who are into same niche and while you are leaving a comment on their blogs, you could tell them to visit your blogs and leave their valuable feedback.
You don’t have to be spammy or conspicuous, a genuine comment or an attempt to help would do the needful.
4. Be Consistent in Posting
If you really want to grab that deal you have to put in a little more effort than just updating your blog. You will have to be regular and you have to generate enough interest so that your followers look forward to your next post.
A little research and a weekly commitment of adding a blog or two would go a long way. Also, with this consistency you are more likely to win the trust of your followers who would think of you as an authority and would come to you anytime they are looking for some tips.
5. Create Keyword Rich Links Between your Blog and Your Website
It is obvious that you will be using your blog in combination with your website, so creating keyword rich links between both, would help the search engines have an idea that what is the targeted page is all about.
You could also hire an expert who would strategically place keywords within your blogs so that the search engine ranking of your blog improves drastically and if someone is searching for anything related to your product, he would be directed to your website.
These are few ways that would help you generate some traffic for your website via blog, use one or all of them with great sincerity and see the results pouring in.