When you are desiging your WordPress blog, it is important that you think about the tags and categories. Even before starting the blog, you should plan well how you are going to use the tags and categories in your WordPress blog.
Categories are used to organize your blog according to topics or subjects. You can create categories and even sub-categories. However, you should use it wisely and not make it too complicated for your readers. I prefer to create a new cateogry only when I know that I will be writing at least 10 posts in that category.
WordPress and all other content management systems use tags. Tags are links displayed as a group and keyword. Tags link readers to keyword related content. A tag can be understood as a banklink to your content. Since backlinks are considered very important from search engine perspective, you should carefully use tags on your blog.
So what is the difference between categories and tags? Categories are broad based while tags are as specific as possible.
If you have created a blog for your small business or to market your services, you should not waste much of your time deciding what to use – tags or categories. Your primary objective should be to create an attractive website or blog with easy navigation and appealing content and then develop a strategy to drive traffic.